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- Conversar con fluidez y espontaneidad
esa ancha tumba
El mundo de los virreyes en las monarquías de España y Portugal
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Advanced Customer Analytics GONZALO RUIZ DIAZ - Conversar con fluidez yAdvanced Customer Analytics Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity