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LUIS ALBERTO DE CUENCAEl libro
una nave extraterrestre
»Los Angeles Review of Books «Basta nombrarla para que en el aire vibren la poesía y la leyenda
Este libro ayuda a redescubrirla
Well-Designed: How To Use Empathy To Create Products People Love Mutsuo LUIS ALBERTO DE CUENCAEl libroFrom Design Thinking to Design DoingInnovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, its the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like beautiful and revolutionary
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